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The result was persistent and measurable: poor adherence, high dropout, and a fundamental disconnect between what trials needed from patients and what patients needed to keep going.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"adfdd594fa8ffdad3286459b8ee6f107419bef4b\",\"src\":\"https://s3-alpha-sig.figma.com/img/adfd/d594/fa8ffdad3286459b8ee6f107419bef4b?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=mFnJcTJBPlRAUIkajUPeeKpHQp3zZMbc6xiIJLMA7ab1Stz1rC7Hjxo-ZrghJLP9CX6-VBBAb~OaGXo3p-I4bTluBomV094~gTvePTi-uhfIR1bCQaNxdjOMGRRFg2RUqP~TJXRFkW76h2PU9Ur9qiIj4jQA1HpGuWhxniwUNbGEEXdAEwKxZU1wb5Ml6qRo-~pH5Dq4622KBGJK67zTJ0c7bzL9GjZKuECJ5QTt1yvAAPzefcRB4WFz47zzw0oJrO~OeTZZvhluJ7Xz2lJlW7XuWFww6cYItyj50hIEHxJEWefnRsI9Icb6gfd7siWb3~wkAn-0xror-GjAz9VQmw__\",\"altText\":\"image\",\"originalImageWidth\":6300,\"originalImageHeight\":3540,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Research Approach\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I designed a research programme that went beyond the industry convention of five-user testing, drawing on evidence that small samples miss significant proportions of real user problems. 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Design Framework\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The research produced a behavioural design framework built around four interconnected pillars: Motivation, Scheduling, Activities, and 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most important insight was about motivation specifically. Patients who sustained engagement weren't driven by abstract altruism — they had set a personal North Star at the outset. The design needed to surface and reinforce that goal throughout the experience, not just at onboarding. Five additional principles emerged from the research to guide every subsequent design decision:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"— Activity as progress: patient effort needed to feel like achievement, not compliance — Forward-looking over backward-looking: where they were going mattered more than what they'd already done — Schedules afford habits: structure and routine were the primary mechanisms for sustained participation — Actionable guidance: bite-size tasks reduced cognitive burden and increased completion — Trial information builds trust: patients who understood what they were contributing stayed more engaged\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Design Response\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"These principles shaped a mobile experience designed to feel like a supportive companion rather than a monitoring tool. 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The work contributed directly to Medidata's positioning as a leader in patient-centered clinical technology and informed the company's broader mobile health strategy across its global client base.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Most importantly, it demonstrated that when clinical trials are designed around the people inside them, participation doesn't have to be something patients endure — it can be something they commit to.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":2,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Full design documentation available on request.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":2,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"ed70111b-4517-42a0-9f76-654fdb41d105","fieldSchemaId":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4"}]},"fe9cf38b-ce77-412f-9011-0ff99bd6c230":{"id":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","index":"\"","collectionId":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","fields":[{"id":"40ce89d6-c4bf-49b8-aac5-1926d38eb6b3","value":"ai-clinical-adherence-data-visualization","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"a2275068-ae26-4dd5-add4-275933767ea8"}]}}}},"slugByItemId":{"18276bee-949f-4d72-b45b-dc6fd48eb093":"personal-injury-claims-platform","3ec92fb9-c574-4a8d-a52b-8184dad50eca":"transaction-intelligence","fe9cf38b-ce77-412f-9011-0ff99bd6c230":"ai-clinical-adherence-data-visualization","ed70111b-4517-42a0-9f76-654fdb41d105":"patient-centric-strategy"}}